Avenue Magazine "Made In Calgary"

Anneke Forbes knows exactly what she’s comfortable designing. “I’m naturally a very commercial designer. I told Leah I don’t have some inner weirdo trying to break out,” she says. The designer, who specializes in making finely tailored jackets, admitted to having moments where she felt she couldn’t meet the editorial demands of this project. She considered straying from the classic shapes she knows and loves — maybe using an extreme fur sleeve or an excess of buckles — but couldn’t break from her core design values. So, when she stopped focusing on shape, the design came. “I thought, ‘Why not take the most classic shape you could ever have and play with something like colour?’” she says. With that shift in direction, and with Van Loon’s advice to lengthen the hem and create a strong shoulder, this coral and grey houndstooth overcoat was born.

Anneke Forbes knows exactly what she’s comfortable designing. “I’m naturally a very commercial designer. I told Leah I don’t have some inner weirdo trying to break out,” she says. The designer, who specializes in making finely tailored jackets, admitted to having moments where she felt she couldn’t meet the editorial demands of this project. She considered straying from the classic shapes she knows and loves — maybe using an extreme fur sleeve or an excess of buckles — but couldn’t break from her core design values.

So, when she stopped focusing on shape, the design came. “I thought, ‘Why not take the most classic shape you could ever have and play with something like colour?’” she says. With that shift in direction, and with Van Loon’s advice to lengthen the hem and create a strong shoulder, this coral and grey houndstooth overcoat was born.

PressAnneke ForbesComment